Fashion is global. We’ve got the obvious big boys: London, New York, Paris and Milan but who else is hot right now? There are SO many emerging fashion capitals out there bursting with fresh talent and innovative ideas.
Let’s get the ball rolling with Beijing. I’ve always admired Chinese fashion. Beijing, Shanghai, Hong Kong and the like bring a sense of upbeat creativity to the table with on-trend yet quirky pieces.
After a 10 hour flight I landed in the oh so cosmopolitan Beijing with a hunger for creativity and some king prawns (my favourite). Okay, so there was no flying involved, I’m typing this on a packed train in rainy England. Google will have to be my Virgin Atlantic for the time being.
Let’s take a look at Zukka Pro. Their ‘Zouyou AW12’ collection is stunning, it’s like fashion love at first sight. Picture a fusion of Sports Luxe and deconstructed Military pieces set on a classic khaki, red, orange, black, grey and green colour palette. It’s super urban, super chic and not to mention easy to wear. This is what you call ready-to-wear at its finest.
(I’d just like to draw attention to these amazing trousers – can I have a pair please?!)
The themes of the collection are ‘freedom and joy’. It’s all about breaking design boundaries without scrimping on the wearability factor. Funnily enough, all of the pieces (bar the winter coats) transcend seasons. Coincidence? I think not. Zukka Pro is as it should be, both current and ahead.
Which city will I visit next?
Love, Ms.Rae xo