Introducing the London launch of the international CÎROC® On Arrival campaign (shown above). Featuring new talent Sam Claflin; shot and creatively led by none other than Mario Testino.
CÎROC and Testino will handpick emerging talents from around the world who have skyrocketed into the spotlight. Testino’s shots will reference Slim Aarons’ intimate photography style. Aarons frequently documented the private celebrations of the rich and famous throughout the 1950s-1970s, and is known for capturing ‘the good life’.
Those who know the score will agree with the fact that if you’ve been shot by Mario Testino, you’ve made it. Who better to shoot a story of success than the noted photographer himself? And what better way to highlight fast-track success than a brand who has been making waves in the luxury drinks world? Perfect.
As part of the new campaign, CÎROC has also created the ultimate celebratory cocktail – CÎROC Blue Stone. Check out the recipe below:
o 40ml Cîroc Blue Stone
o 20ml Lemon Juice
o 10ml Vanilla Syrup
o Soda Water
Shake the CÎROC, lemon and syrup and double strain into a chilled champagne flute. Top up with soda. Garnish with a dark grape to serve.
Love, Ms.Rae xo